Expert Views

Why are Communication Skills Key?

“More respondents said communication skills were most important, followed by reading, math, teamwork, writing and logic.”

Pew Research, “The skills Americans say kids need to succeed in life”

“Sales is the basis of all business success. You are always selling, even if your role does not include sales in the job description. A solid foundation in how to sell can give you a wide advantage over your colleagues and competitors.”

US News and World Report, “The Top 10 Skills You Need to Be Successful” 

“Most jobs need good communicators, people who can express themselves clearly and positively, both verbally and in writing. It’s one of the key ingredients of success.”

Australian Career and Educational Resources, “Excellent Communication Skills’: What Does It Really Mean?” 

“Good communication skills are key to success in life, work and relationships.”

Essential Life Skills, “Good Communication Skills – Key to Any Success”

How Do Journalism Skills Improve Critical Thinking?

“Many journalists have gone on to enjoy high profile careers in industries outside of the media.”

The Guardian, “Live Q&A: What else can a journalist do?”

“Studying journalism opens doors to a range of careers where your creativity, writing, communication and research skills, are invaluable.”

Prospects UK, “What can I do with my degree? Journalism”

“Whether you are messaging a colleague, writing to your manager, or crafting the company newsletter, your writing skills can boost or hinder your career easily, even if you do not have a “writing” profession. Basically, writing skills make a difference in how you come across.”

Houston Chronicle, “The Importance of Good Writing Skills in the Workplace”

“The lines between marketing, advertising, and PR have blurred, as have the lines between journalism and brand/organization-generated content.”

Joe Cohen, National Chair for Public Relations Society of America, for Harvard University, “Top Skills Every PR Professional Should Have”

Will My College Application Stand Out?

“It is imperative for college-bound students to function efficiently and appropriately in groups, collaborate on projects and accept constructive criticism when working with others.”

US News and World Report, “Hone the Top 5 Soft Skills Every College Student Needs”

“A common complaint among employers is that young people do not know how to effectively carry on a conversation and are unable to do things like ask questions, listen actively and maintain eye contact…These skills will again be important not only in college, where students must engage with professors to gain references and recommendations for future endeavors, but beyond as well.”

US News and World Report, “Hone the Top 5 Soft Skills Every College Student Needs”

“Students will be faced with a number of unexpected challenges in life and receive little or no aid in overcoming them. They must be able to solve problems in creative ways and to determine solutions to issues with no prescribed formula.”

US News and World Report, “Hone the Top 5 Soft Skills Every College Student Needs”

“While it is important to be able to function in a group, it is also important to demonstrate leadership skills when necessary. Both in college and within the workforce, the ability to assume the lead when the situation calls for it is a necessity for anyone who hopes to draw upon their knowledge and “hard” skills in a position of influence.”

US News and World Report, “Hone the Top 5 Soft Skills Every College Student Needs”

“To gauge what students can bring to their campus, [colleges] look for these types of qualities: Leadership, a willingness to take risks, initiative, a sense of social responsibility, a commitment to service, and special talents or abilities.”, “Character Counts: What Are Colleges Looking For?”